Formula 1 and Netflix inked a deal for a season-long collaboration culminating in an original docu-series of the 2018 FIA Formula One World Championship, to be screened in early 2019.
This Netflix original series will be the first to truly immerse the audience inside the cockpits, the paddock and the lives of the key players in Formula 1, said a media release.
The series, in 10 episodes, will have unparalleled and exclusive access to the world’s fastest drivers, team principals and owners, as well as Formula 1’s own management team.
The production team will film and reveal the intense fight for the heart, soul, and direction for the future of this multibillion-dollar business.
This series will be executive-produced by Academy-Award winner James Gay-Rees (Senna) and Paul Martin for Box to Box Films. Sophie Todd will be the showrunner.
Bela Bajaria, Vice President of Content for Netflix said this partnership with Formula 1 furthers the movie streaming services provider the mission of working with world-class brands and production partners to produce best-in-class unscripted series.
“We can’t wait for this weekend’s Australian Grand Prix and to embark on an incredible season across the world.”
Sean Bratches, F1 Managing Director of Commercial Operations said the Formula 1 is a global sport that the promoters are actively repositioning from a motorsport company to a media and entertainment brand.
“The agreement with Netflix serves to chronicle the fascinating story of what transpires behind the scenes during a grand prix season. This is a perspective of the sport that has yet to be unveiled to fans around the world. This series will unleash a compelling vantage point to the sport that will delight fans and serve as a catalyst to entice new fans.”
The Netflix Original to Formula 1 series will be a brand which has screened so many successful productions, said Ian Holmes, Director of Media rights.
“This collaboration represents a new way of capturing our sport in all of its exciting aspects. There is nothing like F1, its layers of engineering complexity, allied to the enormity of human endeavour required to get through a Grand Prix season.
“The chance to present our sport through Netflix, to their worldwide audience, in an original and unique format, is something that we are very much looking forward to. This is a tremendous opportunity to showcase F1 and attract new fans to the sport.”